Video Production Creative Brief *Your full business name *Website *Contact person’s name *Email Mobile Project background & objectives. (What specific outcome are you hoping to achieve, focusing on changes in behavior which can be measured)? Target audience of the video. (It’s best to focus on one primary audience per video, although it’s okay to have a secondary or tertiary audience in some cases). Key message(s). (Started from the perspective of those we’re trying to influence. Answer the question “what’s in it for me?”. A clear description will help your message not only be understood but acted upon). How and where the video will be distributed. (Eg. on a specific landing page, on Facebook or Instagram, etc). Tone of voice. (Light-hearted or serious? Friendly or professional? Include links to any similar videos).
